Khloe Kardashian is the latest Kardashian to venture into consumer retail with the release of her first ever denim collection, Good American. And it's not just your bog standard denim line...
She's been an advocate for body diversity in the past, but Khloe's debut denim line, Good American, is really looking to make a difference.
Co-founded with British businesswoman Emma Grede, Good American is all about celebrating ALL shapes, stocking sizes 0-24. No one's left out here.
The range comes in three styles - Good Legs, Good Cuts and Good Waist - and the casting involved an open call, inviting women of all shapes and size from all over the country to try out. Kylie Jenner's BFF Jordyn Woods is also one of the models in the campaign.
The line has already built up a super fandom thanks to its famous co-founder, with fans hashtagging pics of their buys with #GoodSquad.
Younger sister Kylie Jenner is also a massive fan already, calling them her new fave jeans...
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